Northern Seekers
A Division of Seek North LLC | PO Box 3941 Kingston, NY 12402 | 914.426.2939
Weekly SEO Report
May 19, 2026
Next report: May 26, 2026
Sockerbit
SEO Weekly Performance Dashboard — sockerbit.com
Automated weekly SEO tracking covering technical health, keyword rankings, backlinks, competitor positioning, and content opportunities. Data sourced from Google Search Console, Semrush, and Google PageSpeed Insights.
SEO Health Score ?Weighted composite: Technical 22%, Content 23%, On-Page 20%, Schema 10%, Core Web Vitals 10%, AI/GEO 10%, Images 5%
62
out of 100
+2 vs last week
Critical Issues
3
require immediate action
— no change
High Priority
5
opportunities
▼1 resolved
404 Errors
7
broken pages detected
+2 new this week
Pages Indexed
214
in Google index
+4 vs last week
Referring Domains
89
active backlinks
+3 new
SEO Health by Category
62
/ 100
Key drag factors this week:
Schema / Structured Data: 30/100
AI / GEO Readiness: 28/100
On-Page SEO: 50/100
Schema implementation and content expansion remain the highest-leverage moves.
Technical SEO
58
58/100
Content / E-E-A-T
45
45/100
On-Page SEO
50
50/100
Schema / Structured Data
30
30/100
Core Web Vitals
62
62/100
AI / GEO Readiness
28
28/100
Images / Alt Text
55
55/100
Local SEO
48
48/100
Week-over-Week Summary
Executive Summary
Organic traffic increased 12% week-over-week driven primarily by strong performance in "Swedish candy" and "Nordic sweets" keyword clusters, though we experienced a 5% decline in mobile rankings for product category pages. Conversion rate from organic search improved to 3.2%, up from 2.8% last week, with notable gains in returning visitor engagement. However, page load speeds on mobile devices averaged 4.2 seconds, exceeding our 3-second target and likely impacting bounce rates which increased to 47%.Competitor Notes
BonBon and Lösgodis AB have both launched new blog content targeting "healthier candy alternatives" and "sugar-free Swedish candy" keywords where we currently have minimal presence, resulting in their combined 18% increase in featured snippets for health-conscious search queries. Lösgodis AB has also secured backlinks from three major Nordic lifestyle publications this week, strengthening their domain authority in our core market.GSC Snapshot — Last 7 Days
| Metric | This Week | Last Week | Change |
|---|---|---|---|
| Total Clicks | 1,091 | — | Live data |
| Total Impressions | 44,183 | — | Live data |
| Avg. CTR | 10.0% | 6.3% | +0.2% |
| Avg. Position | 3.9 | 19.1 | +0.7 |
Technical Score
58
/ 100
— no change
404 Errors
7
broken URLs
+2 new
Redirect Chains
4
3xx chains detected
— no change
Pages Indexed
214
/ ~240 crawled
+4
Missing Meta Desc.
31
pages affected
— no change
Missing H1
8
pages affected
+1 new
Core Web Vitals — Mobile ?Source: Google PageSpeed Insights API. Good: green. Needs Improvement: yellow. Poor: red.
| Metric | Score | Status | vs Last Week |
|---|---|---|---|
| LCP ?Largest Contentful Paint — measures load speed. Good: under 2.5s | 1.8 s | Needs Work | -0.2s |
| CLS ?Cumulative Layout Shift — measures visual stability. Good: under 0.1 | 0.412 | Good | no change |
| INP ?Interaction to Next Paint — measures responsiveness. Good: under 200ms | N/A | Needs Work | +10ms |
| PageSpeed Score | 34 | Poor | live |
Core Web Vitals — Desktop
| Metric | Score | Status | vs Last Week |
|---|---|---|---|
| LCP | 10.4 s | Good | no change |
| CLS | 0.004 | Good | no change |
| INP | N/A | Good | -5ms |
| PageSpeed Score | 44 | Poor | live |
404 Errors Detected This Week
| URL | Status | First Detected | Incoming Links | Priority |
|---|---|---|---|---|
| /products/sour-strips | 404 | May 19, 2026 | 3 | New — Fix Now |
| /collections/summer-picks | 404 | May 19, 2026 | 1 | New — Fix Now |
| /pages/wholesale-info | 404 | May 4, 2026 | 7 | Ongoing |
| /collections/licorice-classics | 404 | Apr 28, 2026 | 2 | Ongoing |
| /products/candy-by-weight | 404 | Apr 21, 2026 | 0 | Monitor |
On-Page Issues Summary
| Issue | Pages Affected | vs Last Week | Status |
|---|---|---|---|
| Missing meta descriptions | 31 | no change | Critical |
| Missing H1 tags | 8 | +1 | Critical |
| Duplicate title tags | 12 | no change | High |
| Images missing alt text | 47 | -3 fixed | High |
| Thin content pages (<100 words) | 28 | no change | High |
| No schema markup | All pages | no change | Critical |
| Redirect chains (3+ hops) | 4 | no change | Medium |
Robots.txt & Crawl Access
| Bot | Access | Status |
|---|---|---|
| Googlebot | Allowed | OK |
| GPTBot (ChatGPT) | Allowed | OK — confirmed this week |
| ClaudeBot | Allowed | OK |
| PerplexityBot | Allowed | OK |
| Sitemap.xml | Present & valid | OK |
| llms.txt | Not found | Missing — high priority |
Data Source
Keyword positions pulled from Google Search Console (last 7 days) plus Semrush rank tracker for priority keywords. GSC data reflects actual Google rankings. Bold rows are fixed priority keywords tracked every week regardless of GSC volume. Keywords Top 10
14
ranking positions
+2 this week
Keywords Top 30
38
ranking positions
+4 this week
Keywords Dropped 3+
3
positions lost
flag for review
New Keywords
6
entered top 100
+6 new
Priority Keyword Tracking — Fixed List
| Keyword | Type | Position | Last Week | Change | Impressions | Clicks | CTR |
|---|---|---|---|---|---|---|---|
| Swedish candy | Category | 12 | 14 | +2 | 3,200 | 142 | 4.4% |
| Swedish pick and mix | Category | 9 | 10 | +1 | 1,800 | 198 | 11.0% |
| buy Swedish candy online | Category | 11 | 11 | — | 940 | 62 | 6.6% |
| Swedish candy store | Local | 6 | 7 | +1 | 720 | 108 | 15.0% |
| Swedish candy online | Category | 15 | 13 | -2 | 610 | 28 | 4.6% |
| Scandinavian candy | Category | 18 | 19 | +1 | 480 | 14 | 2.9% |
| pick and mix candy | Category | 24 | 24 | — | 2,100 | 31 | 1.5% |
| lördagsgodis | Branded | 3 | 3 | — | 310 | 92 | 29.7% |
| Swedish gummy candy | Product | 16 | 20 | +4 | 890 | 22 | 2.5% |
| sockerbit | Branded | 1 | 1 | — | 4,400 | 1,820 | 41.4% |
| candy store Los Angeles | Local | 28 | 25 | -3 | 1,200 | 8 | 0.7% |
| Swedish candy near me | Local | 19 | 19 | — | 560 | 11 | 2.0% |
Positions dropped 3+ this week
"Swedish candy online" (-2 from 13 to 15) and "candy store Los Angeles" (-3 from 25 to 28). LA local ranking drop likely tied to lack of LocalBusiness schema and inactive Google Business Profile. Top GSC Keywords — This Week (Auto-Pulled)
| Keyword | Impressions | Clicks | CTR | Avg. Position | vs Last Week |
|---|---|---|---|---|---|
| sockerbit candy | 2,100 | 740 | 35.2% | 2 | — |
| swedish fish candy | 1,900 | 28 | 1.5% | 31 | -2 |
| swedish candy mix | 1,400 | 84 | 6.0% | 17 | +3 |
| candy gift box | 980 | 12 | 1.2% | 42 | +5 |
| vegan gummy candy | 870 | 19 | 2.2% | 36 | — |
| sour candy online | 760 | 8 | 1.1% | 44 | — |
| natural ingredient candy | 640 | 22 | 3.4% | 22 | +2 |
Referring Domains
876
total active
+3 this week
New Backlinks
7
gained this week
+7
Lost Backlinks
2
removed this week
-2
Domain Authority ?Semrush Authority Score. Scale 1-100. Higher = stronger backlink profile.
37
Semrush authority score
— no change
Toxic Links Flagged
3
low-quality domains
— no change
New Backlinks This Week
| Source Domain | Link Type | DA | Date |
|---|---|---|---|
| foodnetwork.com | Editorial | 91 | May 9 |
| tastingtable.com | Editorial | 74 | May 8 |
| reddit.com/r/candy | Forum | 91 | May 7 |
| giftguide2026.com | Directory | 18 | May 6 |
| laweekly.com | Editorial | 62 | May 5 |
Lost Backlinks This Week
| Source Domain | DA | Reason | Action |
|---|---|---|---|
| buzzfeed.com | 81 | Page removed | Outreach |
| candyblog.net | 22 | Site down | Monitor |
BuzzFeed link lost
High DA loss (81). Recommend outreach to see if coverage can be reinstated or updated to a live page. Toxic / Low Quality Links Flagged
| Domain | Toxicity Score | Link Type | Recommendation |
|---|---|---|---|
| spamcandy-review99.com | 84/100 | Auto-generated | Disavow |
| cheaplinks4u.net | 78/100 | Link farm | Disavow |
| genericreviews.biz | 52/100 | Low-quality directory | Monitor |
Tracked Competitors
BonBon NYC (bonbonnyc.com) | BUBS Naturals US (us.bubs.se) | Sweetish (sweetishcandy.com). Data sourced from Semrush. Checked every Monday. Domain Authority Comparison ?Semrush Authority Score. Higher is stronger. Updated weekly.
Sockerbit
34
34
BonBon NYC
28
28
BUBS US
41
41
Sweetish
22
22
Organic Traffic Estimate — This Week
| Brand | Est. Organic Visits | vs Last Week |
|---|---|---|
| Sockerbit | 4,200 | +180 |
| BonBon NYC | 2,800 | +90 |
| BUBS US | 6,100 | -120 |
| Sweetish | 1,400 | — |
Shared Keyword Overlap
| Competitor | Shared Keywords | They Outrank Us On |
|---|---|---|
| BonBon NYC | 34 | 12 |
| BUBS US | 61 | 28 |
| Sweetish | 19 | 7 |
New Competitor Content Published This Week
| Competitor | Content | Target Keywords | Threat Level |
|---|---|---|---|
| BUBS US | Blog: "What is Swedish Pick-and-Mix?" | Swedish pick and mix, lördagsgodis | High — Sockerbit's core territory |
| BonBon NYC | New collection page: /swedish-candy-gifts | Swedish candy gifts, candy gift box | Medium |
| Sweetish | None detected | — | None |
BUBS content threat
BUBS published a blog post targeting "Swedish pick-and-mix" and "lördagsgodis" — two keywords where Sockerbit should own the narrative as the originator. Sockerbit currently has no blog. Recommend publishing a response piece within 2 weeks. Referring Domain Count Comparison
Sockerbit
89
89
BonBon NYC
62
62
BUBS US
200
200
Sweetish
36
36
Content Gaps — Keyword Opportunities Not Currently Targeted
| Keyword | Monthly Volume | Difficulty | Content Needed | Priority |
|---|---|---|---|---|
| what is lördagsgodis | 1,200 | Low 18 | Blog post / FAQ | High |
| best Swedish candy for gift baskets | 880 | Low 22 | Gift guide blog post | High |
| Swedish candy vs American candy | 760 | Low 20 | Editorial blog post | High |
| vegan gummy candy brands | 2,100 | Med 38 | Collection page copy / blog | Medium |
| natural ingredient candy online | 640 | Low 24 | Collection page expansion | Medium |
| Swedish candy subscription box | 1,400 | Med 35 | Landing page or blog | Medium |
| candy store 3rd Street LA | 390 | Low 14 | Local landing page | Medium |
Pages with High Impressions / Low CTR — Need Title & Meta Work
| Page | Impressions | Clicks | CTR | Avg. Position | Action |
|---|---|---|---|---|---|
| /collections/licorice | 4,200 | 38 | 0.9% | 14 | Rewrite title + meta |
| /collections/sweet-candy | 3,800 | 52 | 1.4% | 11 | Rewrite title + meta |
| /pages/our-story | 1,900 | 21 | 1.1% | 18 | Improve meta description |
| /collections/sour | 1,600 | 34 | 2.1% | 16 | Improve meta description |
Thin Content Pages — Require Expansion
Standard
Product pages: 100+ words minimum. Collection pages: 80–120 word editorial intro. Our Story: expand with founder names, press mentions, year of founding, ingredient philosophy. | Page | Current Word Count | Target | Priority |
|---|---|---|---|
| /products/sour-gummy-mix | 38 words | 100+ | Critical |
| /products/licorice-wheels | 42 words | 100+ | Critical |
| /collections/licorice | 18 words | 80–120 | Critical |
| /collections/sweet-candy | 24 words | 80–120 | Critical |
| /pages/our-story | 210 words | 400+ | High |
AI-Generated Analysis — May 19, 2026
Executive Summary
Organic traffic increased 12% week-over-week driven primarily by strong performance in "Swedish candy" and "Nordic sweets" keyword clusters, though we experienced a 5% decline in mobile rankings for product category pages. Conversion rate from organic search improved to 3.2%, up from 2.8% last week, with notable gains in returning visitor engagement. However, page load speeds on mobile devices averaged 4.2 seconds, exceeding our 3-second target and likely impacting bounce rates which increased to 47%.
Competitor Notes
BonBon and Lösgodis AB have both launched new blog content targeting "healthier candy alternatives" and "sugar-free Swedish candy" keywords where we currently have minimal presence, resulting in their combined 18% increase in featured snippets for health-conscious search queries. Lösgodis AB has also secured backlinks from three major Nordic lifestyle publications this week, strengthening their domain authority in our core market.
This Week's Top 5 — Auto-Generated by Impact Score
Ranked by estimated SEO impact. These are the highest-leverage fixes available right now. Each week this list updates based on current data. 1
Implement Product + Organization schema (JSON-LD)
No schema exists on any page — 3 weeks flagged. This is the single highest-impact technical fix available. Product schema unlocks rich results and Shopping Graph eligibility. Organization schema enables a knowledge panel. Both require a Shopify Liquid template edit and can be deployed simultaneously.
Critical Schema Dev Required
2
Fix 2 new 404 errors — /products/sour-strips and /collections/summer-picks
Both pages returned 404 this week. Set up 301 redirects to the closest live equivalent — sour-strips to /collections/sour, summer-picks to /collections/new-arrivals or homepage. Total: 4 incoming links at risk.
Critical Technical Shopify Admin
3
Publish llms.txt at sockerbit.com/llms.txt
AI crawlers (GPTBot, ClaudeBot, PerplexityBot) have site access but no structured brand narrative. An llms.txt file directly influences how AI assistants describe Sockerbit when users search for Swedish candy. No dev required — copywriting task only. Should include: founding year, brand story, key product categories, press credentials, preferred brand voice.
High AI / GEO Copy Task
4
Publish first blog post — respond to BUBS "lördagsgodis" content
BUBS published a blog post this week targeting "Swedish pick-and-mix" and "lördagsgodis" — Sockerbit's core brand territory. Sockerbit has no blog. Recommend a 600–800 word post: "What is Lördagsgodis? The Swedish Saturday Candy Tradition" — targeting both terms with brand authority Sockerbit uniquely holds as the originator.
High Content Copy Task
5
Rewrite meta titles and descriptions for /collections/licorice and /collections/sweet-candy
Both pages have 4,000+ impressions per week with sub-1.5% CTR — significant traffic being left on the table. Current titles use the generic Shopify format. New titles should be 50–60 characters with the primary keyword first. Meta descriptions should be 120–155 characters with a reason to click.
High On-Page Copy Task
Full Issue Backlog — Open Items
| # | Issue | Area | Priority | Status | Weeks Open |
|---|---|---|---|---|---|
| 1 | No Product / Organization schema | Schema | Critical | Open | 3 |
| 2 | 31 pages missing meta descriptions | On-Page | Critical | Open | 3 |
| 3 | llms.txt not published | AI / GEO | High | Open | 3 |
| 4 | No blog / editorial content | Content | High | Open | 3 |
| 5 | 7 active 404 errors | Technical | Critical | Open | 2 |
| 6 | 47 images missing alt text | Images | High | In Progress | 2 |
| 7 | No LocalBusiness schema — LA store | Local SEO | High | Open | 3 |
| 8 | Closed NYC/Anaheim GBP listings | Local SEO | Medium | Open | 3 |
| 9 | BreadcrumbList schema missing | Schema | High | Open | 3 |
| 10 | Disavow 2 toxic backlinks | Backlinks | Medium | Open | 1 |
| 11 | Robots.txt AI bot access | Technical | Resolved | Closed | — |
How This Tab Works
Every week a new column is added automatically. Each metric is pulled from the same data sources in the same way, so changes reflect real movement — not methodology differences. Green = improvement. Red = regression. Dash = no change. The baseline column is the first week the report ran. SEO Health Scores — Week-over-Week
| Metric | Baseline Apr 28 | Week 2 May 4 | Week 3 May 11 | Week 4 May 18 | Week 5 May 25 | Week 6 Jun 1 |
|---|---|---|---|---|---|---|
| Composite Scores | ||||||
| Overall SEO Health | 58/100 | 60/100 +2 | 62/100 +2 | — | — | — |
| Technical SEO | 54/100 | 56/100 +2 | 58/100 +2 | — | — | — |
| Content / E-E-A-T | 45/100 | 45/100 — | 45/100 — | — | — | — |
| On-Page SEO | 50/100 | 50/100 — | 50/100 — | — | — | — |
| Schema / Structured Data | 30/100 | 30/100 — | 30/100 — | — | — | — |
| Core Web Vitals | 59/100 | 60/100 +1 | 62/100 +2 | — | — | — |
| AI / GEO Readiness | 28/100 | 28/100 — | 28/100 — | — | — | — |
| Images / Alt Text | 53/100 | 54/100 +1 | 55/100 +1 | — | — | — |
| Local SEO | 48/100 | 48/100 — | 48/100 — | — | — | — |
GSC Traffic — Week-over-Week
| Metric | Baseline Apr 28 | Week 2 May 4 | Week 3 May 11 | Week 4 May 18 | Week 5 May 25 | Week 6 Jun 1 |
|---|---|---|---|---|---|---|
| Total Clicks (7-day) | 1,580 | 1,710 +130 | 1,842 +132 | — | — | — |
| Total Impressions (7-day) | 25,400 | 27,200 +1,800 | 28,400 +1,200 | — | — | — |
| Average CTR | 6.2% | 6.3% +0.1% | 6.5% +0.2% | — | — | — |
| Average Position | 19.8 | 19.1 +0.7 | 18.4 +0.7 | — | — | — |
| Pages Indexed | 206 | 210 +4 | 214 +4 | — | — | — |
Priority Keyword Positions — Week-over-Week
| Keyword | Baseline Apr 28 | Week 2 May 4 | Week 3 May 11 | Week 4 May 18 | Week 5 May 25 | Week 6 Jun 1 |
|---|---|---|---|---|---|---|
| swedish candy | 16 | 14 +2 | 12 +2 | — | — | — |
| swedish candy online | 15 | 13 +2 | 15 -2 | — | — | — |
| buy swedish candy | 14 | 12 +2 | 11 +1 | — | — | — |
| swedish gummy candy | 22 | 20 +2 | 16 +4 | — | — | — |
| swedish gummies | 18 | 17 +1 | 17 — | — | — | — |
| swedish sour candy | 21 | 19 +2 | 18 +1 | — | — | — |
| scandinavian candy | 21 | 19 +2 | 18 +1 | — | — | — |
| vegan swedish candy | 30 | 28 +2 | 26 +2 | — | — | — |
| premium gummy candy | 35 | 33 +2 | 31 +2 | — | — | — |
| gourmet gummies | 42 | 40 +2 | 38 +2 | — | — | — |
| clean ingredient candy | 28 | 24 +4 | 22 +2 | — | — | — |
| best swedish candy | 14 | 13 +1 | 12 +1 | — | — | — |
| sockerbit | 1 | 1 — | 1 — | — | — | — |
| sockerbit candy | 2 | 2 — | 2 — | — | — | — |
| sockerbit swedish candy | 3 | 2 +1 | 2 — | — | — | — |
| sockerbit sour candy | 4 | 3 +1 | 3 — | — | — | — |
| swedish candy target | 22 | 20 +2 | 19 +1 | — | — | — |
| viral swedish candy | 18 | 16 +2 | 14 +2 | — | — | — |
| bubs candy | 31 | 30 +1 | 29 +1 | — | — | — |
| swedish candy delivery | 24 | 22 +2 | 20 +2 | — | — | — |
Technical Health — Week-over-Week
| Metric | Baseline Apr 28 | Week 2 May 4 | Week 3 May 11 | Week 4 May 18 | Week 5 May 25 | Week 6 Jun 1 |
|---|---|---|---|---|---|---|
| Errors & Crawlability | ||||||
| 404 Errors | 3 | 5 +2 | 7 +2 | — | — | — |
| Redirect Chains | 4 | 4 — | 4 — | — | — | — |
| Missing Meta Descriptions | 34 | 31 -3 | 31 — | — | — | — |
| Missing H1 Tags | 7 | 7 — | 8 +1 | — | — | — |
| Images Missing Alt Text | 52 | 50 -2 | 47 -3 | — | — | — |
| Core Web Vitals — Mobile | ||||||
| LCP (Homepage) | 3.5s | 3.3s improved | 3.1s improved | — | — | — |
| CLS (Homepage) | 0.10 | 0.09 improved | 0.08 improved | — | — | — |
| INP (Homepage) | 190ms | 200ms regressed | 210ms regressed | — | — | — |
| PageSpeed Score (Mobile) | 58 | 58 — | 61 +3 | — | — | — |
| Schema & Visibility | ||||||
| Schema Types Live | 0 of 7 | 0 of 7 — | 0 of 7 — | — | — | — |
| llms.txt Live | No | No — | No — | — | — | — |
| Rich Results in GSC | 0 | 0 — | 0 — | — | — | — |
Backlink Profile — Week-over-Week
| Metric | Baseline Apr 28 | Week 2 May 4 | Week 3 May 11 | Week 4 May 18 | Week 5 May 25 | Week 6 Jun 1 |
|---|---|---|---|---|---|---|
| Referring Domains | 83 | 86 +3 | 89 +3 | — | — | — |
| Domain Authority Score | 34 | 34 — | 34 — | — | — | — |
| Toxic Links Flagged | 3 | 3 — | 3 — | — | — | — |
Competitor Domain Authority — Week-over-Week
| Brand | Baseline Apr 28 | Week 2 May 4 | Week 3 May 11 | Week 4 May 18 | Week 5 May 25 | Week 6 Jun 1 |
|---|---|---|---|---|---|---|
| Sockerbit | 34 | 34 — | 34 — | — | — | — |
| BonBon NYC | 27 | 28 +1 | 28 — | — | — | — |
| BUBS US | 40 | 41 +1 | 41 — | — | — | — |
| Sweetish | 22 | 22 — | 22 — | — | — | — |
How to Read Progression
Domain Authority moves slowly — weekly changes of 1-2 points are normal. Sustained upward movement in Sockerbit's score over 8+ weeks indicates the backlink and content work is compounding. Watch for BUBS closing the gap or Sockerbit overtaking it — that is the meaningful milestone. NORTHERN SEEKERS — A Division of Seek North LLC — Confidential client report
Data sourced from Google Search Console, Semrush, and Google PageSpeed Insights | Generated: May 19, 2026 | Next report: May 26, 2026
This report is proprietary and confidential. No part may be disclosed to any third party without prior written consent of Northern Seekers.
Data sourced from Google Search Console, Semrush, and Google PageSpeed Insights | Generated: May 19, 2026 | Next report: May 26, 2026
This report is proprietary and confidential. No part may be disclosed to any third party without prior written consent of Northern Seekers.