DIGITAL SERVICES
We provide digital marketing services that are crucial to the success of holistic digital marketing efforts. In addition to strategic planning, we also help with execution, maintenance, and optimization of these services. These can be grouped together or retained a la carte.
DIGITAL STRATEGY
We have identified several key areas that are central to a robust, comprehensive digital strategy. Our team’s wealth of experience makes us well-prepared to advise our clients.
We have compiled resources outlining best practices for digital marketing, and we share these resources with clients and discuss current best practices and those that seem to be emerging. We have also mapped the entire ecosystem of digital marketing and have identified the capabilities of each potential channel. Our team is at the cutting edge of marketing trends, and we offer insights and guidance on working with those and selecting the best platforms and vendors for our clients’ needs. And finally, we offer an analysis of clients’ competitors to help determine the best ways for our clients to distinguish themselves and stand out.
SEARCH ENGINE
MARKETING (SEO)
SEO optimization ensures that our clients’ website visibility improves in organic (non-paid) search engine results, thereby driving traffic and revenue.
To ensure long-term success, we typically recommend the following process:
SEO audit
This audit evaluates existing site content, search engine rankings, and historical search data. We use this information to develop baseline reports that measure initial organic search traffic and rankings to help gauge the success of subsequent SEO efforts.
Keyword strategy
We create optimal keyword sets that hone our clients’ audiences and targeting. These keyword sets can be integrated into both existing content and new pages as they are developed.
SEO strategy
We examine, assess, and identify opportunities for site optimization, including code cleanup, metadata, and on-page content. We then work with clients to develop an actionable roadmap.
Content strategy and development
We advise on content creation processes and create an editorial calendar congruent with keyword optimization priorities.
Reporting: To gauge the results of the efforts implemented, we create monthly reports that correlate changes in traffic and conversions to changes in keyword rankings since baseline measurements and since the previous month.
ANALYTICS
A comprehensive analytics audit, review, and setup are crucial to overall success and will ensure that analytics are being correctly and as intended. This service ensures that a client’s digital marketing strategy is built on a solid and reliable foundation and helps to answer questions about user behavior patterns on a website, which can inform future changes.
We also specialize in conducting site-wide audits of clients’ analytics set-up, resolving technical and tracking issues, adding additional tracking for events, and implementing special activity monitoring. We also assist with setting up customized dashboards with data points needed for decision-making.
SOCIAL MEDIA
MARKETING
Social media is the ideal way to organically communicate and connect with a target audience and build loyalty and trust. It can be difficult and daunting to know where to start, which is where Northern Seekers comes in. We help our clients to harness the power of social platforms by building and sustaining a social media campaign across platforms. We help our clients identify the right platforms to target, create creative content, build an influencer program, and gauge the results over time.
EMAIL MARKETING
Email remains an effective tool for improving sales cycles. We help each of our clients create a customized email marketing strategy that lasts. We work within multiple platforms including Listrak, Mailchimp, Dotdigital, and Klaviyo. From list-building to email design, there are many elements that go into an effective email marketing campaign, and we offer expertise in each of them. After identifying the best tool for our clients’ businesses, we create automated campaigns that drive traffic and revenue to their sites.
MOBILE OPTIMIZATION /
RESPONSIVE WEB DESIGN
Responsive web design describes a web design approach that allows websites and pages to render (or display) on all devices and screen sizes by automatically adapting to the screen, whether it’s a desktop, laptop, tablet, or smartphone. The widespread use of tablets and smartphones has made responsive web design a necessity. We audit clients’ current websites to ensure that they are fully responsive, functional, and polished-looking on different computers, smartphones, and tablets.
USER EXPERIENCE
After understanding our clients’ current and target users and business objectives, we can audit their sites to ensure that the user experience is seamless from the time that a customer visits the homepage to the moment that they complete a transaction. We evaluate aspects such as current user flows, navigation and information architecture, and design. We also identify possible roadblocks that prevent onsite conversion and suggest solutions to improve the conversion funnel.
GET IN TOUCH
HAVE A PROJECT OR PARTNERSHIP IN MIND?
We collaborate with innovative brands to create cutting-edge digital experiences.
Follow the link below or contact us directly at: Julian@northernseekers.com | 914.426.2939