INDUSTRY EXPERTS
The Northern Seekers team is focused on both breadth and depth. We do not focus on just one industry, but rather treat a variety of industries as if they are each our unique specialty.
Our team cultivates expertise and remains on the cutting edge of trends, developments, and customer research in various industries, ensuring that our marketing principles remain aligned with and responsive to what is going on in the real world. Below, you can find the strategies that inform our approach to our key industries.
E-COMMERCE
Northern Seekers has a wealth of experience in designing and building effective eCommerce platforms that improve sales and facilitate a seamless, enjoyable experience for customers. Our agency’s origins were in the world of SEO, PPC channels, social media, and marketing automation, so we know how to create efficient and well-designed platforms that generate more sales for our clients.
FOOD AND BEVERAGE
The food and beverage industry is fast-paced and always susceptible to change, meaning that leading brands must be dynamic and responsive to fluctuating trends and consumer tastes (literally and figuratively!) The Northern Seekers team has our fingers on the pulse of the shifting demands of this consumer base, and we are experienced and savvy at developing a comprehensive road map and marketing campaign to help any brand distinguish itself and appeal to its desired demographic.
FASHION
It goes without saying that fashion is an industry where aesthetics, tone, and a sleek brand presence are paramount. In addition to the data-driven approach and close attention to trends and best practices that we bring to our work in any industry, we emphasize design and style when working with fashion clients. Co-founder Philippe Trinh’s extensive background in the fashion industry gives us a strong competitive edge when it comes to putting these campaigns together.
EDUCATION
The landscape of education has been shifting gradually for a while, and the impact of COVID-19 has forced everybody to reevaluate all that was taken for granted before. The venue (digital vs in-person), underlying theory, and most valued outcomes of education are all being called into question. Agility and staying abreast of change to remain relevant is key, and the Northern Seekers team is equipped to use research and data to identify trends and upcoming shifts. Our conventional experience in education-oriented marketing campaigns combined with our ability to stay on top of new developments makes us well-suited to help education leaders—whether it’s those looking to establish themselves for the future or those who are in a good position now and want to ensure that they will not be left behind.
NON-PROFIT
At Northern Seekers, we understand that the nonprofits have a challenging time using their limited resources to meet two of their perpetual needs: standing out to potential donors and promoting their mission. We believe in working with the institutions that are changing the world for the better, and our design and research-oriented team can help nonprofit entities establish themselves with an appealing, engaging presence that stands out from the typical nonprofit visual identity. We are here to help nonprofits grow while giving them more time to focus on their core mission.
B2B
B2B marketing has a unique set of challenges that can often be difficult to navigate. Fortunately, the Northern Seekers team has a wealth of experience helping B2B businesses improve their sales pipelines by acquiring, converting, and retaining customers. We do not settle for ‘one size fits all’ approaches to marketing, but rather take the time to create tailor-made solutions that focus on the precise results that our clients need.
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Follow the link below or contact us directly at: Julian@northernseekers.com | 914.426.2939