DIGITAL MEDIA ADVERTISING
Whether we are working on YouTube, Facebook, Instagram, or another digital media platform, we are driven by a passion to deliver exceptional ROI for our clients. We help each client determine the ideal mix of platforms, channels, and campaigns in which to allocate important marketing resources. We believe in ongoing testing and optimization, and to this end, we work with each client to deliver on benchmarks and strategic goals, no matter how complex they might be. We specialize in designing paid campaigns in Google AdWords (PPC) and Facebook/Instagram to drive traffic and conversions. We also work in YouTube, affiliate marketing, advertorial placements, sponsored email marketing, digital buys, print, social media, and influencer marketing.
We are deliberate and thoughtful about understanding each client’s specific audience with precision so that we can identify the optimal channel mix that will be used to reach them. We define and segment budgets strategically across different channels and advertising methods to help clients reach their goals.
PAID DIGITAL MEDIA PLANNING AND STRATEGY
We create a comprehensive paid digital media strategy and roadmap to support our clients’ business goals. This typically involves an audit of existing campaigns and past performances. We then develop an overall campaign structure with in-depth analysis of key customer groups and audience personas and make recommendations for media allocation and budget planning. We can provide guidance and/or create any creative assets needed for display, textual, and video ads as well as support or build out landing pages for lead generation and high audience engagement. We then set up, launch, and manage clients’ paid digital media programs. Our holistic approach can also be broken down into À la carte services to suit clients’ specific needs.
PAID DIGITAL MEDIA
AUDIT
Northern Seekers can access analytics and media dashboards to assess our clients’ current and past successes. We perform competitive analysis, keyword research, and campaign performance to provide insights that optimize campaigns across channels.
BUDGET AND AUDIENCE RECOMMENDATIONS
We work with our clients to understand their business goals with an eye toward helping to build out segmented budgets across different channels. We help clients identify their key customer personas and develop language that will resonate with them to drive engagement and conversions.
CAMPAIGN DEVELOPMENT
We work with our clients to review their existing creative assets—both textual and visual— and to identify what we can leverage to create effective paid media campaign ads. We can pinpoint what is missing and support the build-out of new creative assets that reflect a client’s particular brand and target their key audience demographics.
PAID DIGITAL MEDIA MANAGEMENT
We offer ongoing monthly support to our clients to launch, maintain, optimize, and report across their paid digital media campaigns. Our philosophy entails active management of clients’ campaigns, meaning continuous effort to optimize performance by increasing conversions and reducing cost per conversion, testing ad copy, adding keywords or new demographics, and optimizing or eliminating underperforming campaigns, channels, and terms. We also create a customized reporting dashboard for each client to ensure that they have all the campaign data they need at their fingertips.
PAID SOCIAL MEDIA
MARKETING
Paid social media can be a complicated channel to set up. While it is extremely competitive, it also offers enormous potential rewards including high levels of audience targeting and brand awareness opportunities. We help guide clients through the complexities of this channel, work with them to create a successful strategy, and assist in every step of launching and maintaining social media campaigns.
LEAD GENERATION LANDING PAGES
We are conversion experts. Taking into account best practices for conversation funnels and lead generation, we can build custom landing pages to set as the introduction page for paid digital media advertising campaigns and email marketing campaigns. We will carefully track page performance and optimize on an ongoing basis.
GET IN TOUCH
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We collaborate with innovative brands to create cutting-edge digital experiences.
Follow the link below or contact us directly at: Julian@northernseekers.com | 914.426.2939