Scott Williams | SENIOR CREATIVE
Scott Williams is a creative based in New York City. In 2017 he formed a creative studio focusing on Creative Direction, Brand Building, and Content. He has extensive experience in editorial design as well as advertising and marketing in areas of fashion, lifestyle, and beauty.
He is very proud of his most recent project — co-creation of all branding for the recently launched and highly anticipated Savage X Fenty. The scope of the project includes logos, brand colors, packaging, labels/hangtags, typography and more.
Previously he was the Director of Brand Creative at Kate Spade for the digital expression of the brand and formerly the Advertising Design Director at Barneys New York where he established the design direction of brand creative on everything from advertising to digital to in-store. He was also the Associate Creative Director for North America at Avon where he was responsible for developing a more modern and sophisticated brand image for their color, jewelry, and fashion divisions. Following that he was the Creative Director at C. Wonder leading and developing 360-degree, omni channel creative for the brand.
After studying film and video in school, he learned the craft of design by way of working on magazines like Interview, Nylon, Domino, Teen Vogue and more where he honed his skills. He draws on much of this experience when developing brand narratives and brand experiences.
His love for narratives and story-telling informs all of his work. He is drawn to authenticity, emotional connection and exploring how that translates to an audience. He is in his element when creating work with a strong point of view and strives to add to our cultural conversation versus just making noise.
His additional clients include Calvin Klein, Sephora, EMI Records, Vera Wang, Nautica, Laird + Partners, Sweden Unlimited and more.
Secret Talent:
I can flow a Soundbath.
Source of Inspiration:
Life. I also love a good used bookstore.
Important Fact:
As soon as you start trying, you’re missing the point.
Zen Place:
My converted one-room schoolhouse upstate